Product Designer · Acrobat @ Adobe
Turning behavioural insights into measurable product outcomes — across onboarding, habit formation, and retention. 2+ years at Adobe, a multidisciplinary background, and a soft spot for making complex things feel simple.
I'm Aishani, a Product Designer at Adobe Acrobat — turning behavioural insights into measurable product outcomes across onboarding, habit formation, and retention. Over the last 2+ years I've led the redesign of Acrobat's onboarding system, shipped 3 experiments establishing a repeatable framework, and now lead all onboarding experiences for the product.
Before Adobe, I built design teams and research practices from scratch — at tbo.com, Flossy Cosmetics, and Kristal.AI — across enterprise software, fintech, and consumer brands. My approach sits at the intersection of behavioural design, hypothesis-driven experimentation, and visual craft: understanding the why before diving into the how.
A behavioural design framework — turning fragmented usage into a moment of felt value.
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A single default change that produced a 27.5% lift in document opens — and a clear signal about where engagement was breaking.
View project →Establishing user research and design practices, integrating findings with the product roadmap for a B2B travel platform.
A mental health platform researching Indian high school students' experiences to develop targeted psychological services.
Analyzed the existing railway booking app and user feedback to create a significantly more intuitive experience.
Examining behavioral shifts in how users interact with interfaces following pandemic-related lockdowns.
User research analysing the Delhi NCR traffic light system's usability and identifying improvement opportunities.
New product concept with market-entry strategies and a comprehensive visual identity system.
Editorial layout and visual system design for Delhi Skill Entrepreneurship University's official handbook.
P5.js-based eye-tracking system for studying user eye movements in cognitive research contexts.
Investigating cognitive load experienced by students and teachers to develop experience-enhancing learning solutions.
Whether it's a new project, a collaboration, or just a conversation — I'd love to connect.
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